Anyone who owns or runs a business knows that branding is an essential aspect of it. It is imperative that you have a solid brand message. Otherwise, you will be too easily forgotten, or misunderstood, and fewer people will buy your products or use your services.
However, it can sometimes be difficult to figure out how best to brand your business. Do you use business cards? Pamphlets to get your message across? It can be dizzying to think about, and it’s easy to feel like giving up entirely.
One way you can successfully brand your business is with the use of quality exterior signage, and in particular, cabinet signs. These are a type of exterior sign that can be either mounted on the outside wall of your business or on a pylon, or pole. How can cabinet signs help you brand your business? Read on to find out.
They Can Be Illuminated
A cabinet sign doesn’t simply have to stay dark at night. You can have one installed with LED lights on the inside, so that the translucent acrylic facing appears to glow during evening and nighttime hours. This is a great option for many businesses who have heavy foot traffic around them at night, or even those who are by the side of a highway. If your sign is illuminated, drivers will see it from a distance and stop in, giving you a chance to make a sale.
They Are Colorful
Cabinet signs don’t have to be boring black and white, or even monochromatic. If you choose a color scheme that works well with your brand or reflects it, that would be an excellent choice.
If you are a plumber, choose rich blues and greens for your sign, and spruce it up with white lettering, perhaps. Or maybe you own a bakery that makes delightful-looking and delicious pastries. Pink, black and gray would be a nice color choice for you.
They Are Attention-Grabbing
Because cabinet signs are colorful and can be illuminated, they obviously attract attention. People will see your sign while driving or walking by, even at night, and feel compelled to stop in to see what you’re about. If your sign is on a pylon, it may attract even more attention, because it will be more easily seen from a distance.
Get Cabinet Signs for Your Business
Now that you’ve learned how beneficial installing a cabinet sign can be for your company, give Street Style Sign Studio a call. We are your one-stop shop for signs. Contact us now for a free quote.