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Rebranding

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Rebranding means more than just changing your corporate logo or the way your company image appears to consumers. A quality rebranding plan should include an evaluation and deep understanding of what your brand stands for now and how you want it to be perceived in the future. Once you’ve established an effective branding plan, you’ll be able to start creating a compelling brand message and identity.

With our knowledge and expertise helping your brand reach a larger client base, we can also help your business with its re-branding needs. Our branding services are for businesses in competitive markets or businesses wanting to re-invent themselves after losing some of their target market.

To some, rebranding might seem like an unnecessary expense or feel it’s too large an investment. But, rebranding is a smart solution to keep your company up-to-date and relevant in our ever-changing business market. With more competition, new technological advancements, mergers, and acquisitions, there’s a lot that companies need to consider and adapt to or risk becoming obsolete. Let our team help you with everything you need to transform your business into an unstoppable brand.

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The Types of Corporate Branding Signage

Signs are important communication tools. They help businesses send their message across to NYC customers. Each sign has its practical functions for your business. Aside from their practical use, signs are also vessels for raising brand awareness.

Corporate branding signs are effective tools when you want to rebrand your business. Here are some sign options from Street Style Sign Studio that we can help with:

  • 3D signs
  • Storefront signs
  • Lobby signs
  • Window graphics
  • Directory and wayfinding signs

Each of these signs can be designed and manufactured to match your brand. Adding those key branding details is essential to create a more memorable sign.

Benefits of Rebranding

  • Repositioning. Finding positive ways for your brand to reach targeted markets and to connect with the minds of existing and new customers.
  • Reconnecting. Going back to the basics and rediscovering desired customer segments, and removing any previous plan gaps that could cause issues within your changing demographics.
  • Reflecting. Understanding the changes happening within your strategy as an extension of changes to the way you think, value, and your evolving expertise within your niche market.
  • Retargeting. Different segments of your customer’s journey are changing and understanding what solutions you need to implement to connect to the customer and be suitable for your newly enhanced or re-launched products and services.

Why Signs Are So Important for Businesses

Signs are an essential part of any New York business. They help to create a positive first impression, attract attention, and provide information about your products or services. Signs can be used to advertise special offers, promote new products, or simply let customers know where you are located.

In addition to serving a practical purpose, signs can also be used to show off your company’s personality and style. Well-designed signs can make a big impact. They can be a great way to stand out from the competition.

Signs are especially necessary when rebranding your NYC business. They help with the following:

Reiterate Company Goals

When rebranding, some of your company’s goals may have changed. It’s important to communicate this to your customers and stakeholders in New York. They should know that your company remains focused despite the changes that are happening. Business signs can help communicate those goals.

Reinforce Company Culture

Rebranding requires a lot of change for your business. These changes can be overwhelming to your employees. It’s important to recenter and assure your team that the company’s culture will remain the same, if not become better.

As well, adding signs that reinforce company culture can help put employees at ease and increase productivity. Wall murals or wall graphics that portray your core values or mission statement help to emphasize that.

Where Do I Put My Business Signs?

Rebranding gives you a new opportunity to reinvent your space. This can include overhauling your business signs. When putting up new signs, make sure they’re placed in the right locations.

Exterior signs are better when positioned close to your store or property. This ensures that customers can easily find your NYC business. Ideal locations include:

  1. Your business or building storefront
  2. On Windows
  3. Facing incoming foot traffic
  4. At an elevated height

Always make sure that you step back and assess your signs’ placement. For example, make certain they aren’t blocked by poles, trees, or any other obstruction.

Indoor signs are ideally placed on your walls, hanging from the ceiling, or on a window display. This ensures that your signs are always visible to your customers.

Professional Business Signs

Are you planning on rebranding your business this year? If so, make sure to choose the right signs that will keep your loyal customers and attract new ones in New York.

At Street Style Sign Studio, we understand the impact of signs on your business. Let us help deliver the right signs that will make your business shine even brighter! Contact us today and get a free consultation with our sign experts.