What to Look for in a Signage Company to Boost Your Brand

retail signs Street Style Sign Studio

Signage is one of the most important aspects of your branding efforts. It’s an opportunity for you to tell people who you are. It can give a sense of what your company’s all about through graphic design and sets the tone for the rest of your branding efforts. This is why it’s so important to work with a sign company you trust.

During your search for a sign company, there are several things you should look for. For starters, you want an experienced company with a track record of producing the type of work you’re looking for. Making a list of all your requirements will help you to organize the project needs. Some of the tasks you might need include:

Graphic Design and Branding

Do you have a logo that you’d like to use, or do you require one to be created? If you require branding elements, like logos or wordmarks, be sure to find a shop with experience in this area, as you’ll likely be using the design for years to come.

Do you have existing signage that needs to be replicated, or is this a completely new design? If replicating existing signage, be sure to provide high-quality files. Depending on the source of the file and its original use, it may need to be recreated. This isn’t a problem, as it’s well within the capabilities of most sign shops, but be aware that it can add to the cost.

Make note of the types of sign you need, as well. Some examples of sign types include directional and wayfinding signs, promotional signs, storefront signage, exterior signs, and interior signage.

Collaboration

When it comes time to produce the sign – the work of making the physical product – the shop will take care of everything. But until that point, it should be a collaborative process. The ideas start with you, whether it’s a vague notion of what you’re looking for or a detailed outline of the project.

Ready to discuss your branding and signage needs? Contact Street Style Signs to discuss your project.

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