Your company’s vehicle fleet is an advertising opportunity that is often overlooked. Commercial fleet wraps improve your business’ advertising while protecting the vehicles. One of the main benefits of having wrapped fleet vehicles is that the advertising goes with you wherever the vehicle goes.
If you are considering having commercial fleet wraps installed on your company’s vehicles, consider these points.
Ensure Brand Consistency with Custom Fleet Graphics
Customers often rely on a company’s branding to recognize the business. The commercial fleet wraps you have installed on the vehicles should be consistent with the brand. This includes using the same graphics and colors as you have for other advertising. You want the vehicles to stand out in traffic, and they should be distinguishable from your competitor’s vehicles if you have competition using vehicle wraps.
One thing that one might consider is the size of the lettering. The message should be easy to read because the vehicle will sometimes be in motion when the message is read. You can make it easier for people to read the message on the vehicle if you use contrasting text and lettering that is large and easy to see clearly.
Provide a Clear Message with Commercial Fleet Graphics
Commercial fleet wraps should include a short marketing message. People do not have a long time to read what is displayed on the vehicle, especially when the vehicle is in motion. The ideal vehicle wraps convey a considerable amount of information in a few words.
At a minimum, your commercial fleet graphics need to have your company name, contact information, and the service you offer. You may consider having slightly different messaging on each vehicle to provide optimal advertising in your area.
Include Local Appeal on Fleet Vehicle Wraps
Many people want to support local businesses. Consider adding local appeal to the custom fleet graphics so people know that your company is locally owned. This can be something as simple as adding a local landmark to the picture on the graphic or a local phrase on the vehicle wraps.
Contact Us for Fleet Vehicle Wraps
Commercial fleet wraps can provide you with a nice return on investment for your advertising budget. Ensuring these vehicles stand out from your competition and provide a direct message to potential customers is crucial.
The team at Street Style Sign Studio in New York City is ready to work with you to design and install commercial fleet graphics. Our fleet graphics company understands that your company’s image is important, and we are here to help your fleet look its best.