The Impact and Importance of Point of Purchase (POP) Displays

Recent studies indicate that most shoppers are making their purchasing decisions in-store. Hence, it is important for consumer brands to make use of point-of-purchase (POP) displays and signage to cut through competition and improve sales. POP display is simply a marketing strategy that involves placing an advertisement or any marketing material next to the retail […]

5 Signage and Display Trends For Trade Shows to Watch Out For In 2018

Most of us think that we must focus more and more on online advertising. After all, everyone is going online, right? Cheap handsets and cheaper telecom packs have made the internet access for all. Plus, online advertising is highly targeted and can reach a much wider audience. But, there are still some fields where online […]

Trade Show Displays That Bring in Customers

If you’re preparing to attend a trade show or business expo, you may be feeling overwhelmed. There are a lot of factors to consider when getting ready for these events, and you want to be certain you’re putting your best face forward. One way to do this is to invest in quality trade show displays. […]