There are many options for vehicle graphics and wraps. When branding a vehicle, how do you know which option is right? There are a few things to keep in mind to know you’re on the right track.
Placing Your Partial Vehicle Wrap Correctly
First, consider the make and model of the vehicle. That killer roof graphic may not be seen on top of a tall cargo van. Depending on the body style of your vehicle, there are optimal placement locations to make sure a graphic gets the most exposure. You could place it on a door, which is always a strong option. Or you could place it on a body panel. If your vehicle is a van with a sliding door, it would make sense to place the graphic on the door, so that it is not obscured when the door is open.
If the graphic is larger, such as something intended to cover the sliding door and a body panel of the van, be sure that you don’t accidentally create an embarrassing message when the door is open, and the middle of the graphic is obscured.
If your company has a strong brand and a solid customer base, you have a bit more freedom with your options. Consider ways that you can reduce your vehicle graphics to a more minimal version for an understated look, while still being interesting and creative.
When you have a strong brand, you can create a partial vehicle wrap that is simple but effective. You could try taking a single element from your logo or brand and using that to create a partial graphic. This could be half your logo across the back of a vehicle, for instance. When it comes to options for creating partial vehicle graphics, the options are limited only by your imagination.