Wayfinding Signage in Harlem

Helping You Reach Customers With Effective Wayfinding Signage

We take a creative and practical approach to every branding solution. Innovative and dynamic Wayfinding Signage can help you reach customers and find the right tone and imagery that tells your story. We want to find the most effective way to communicate with your target audience, as well as help you blend into the local landscape.You want your Harlem business to stand out and make a great impression, not stick out like a sore thumb. How you present yourself to the world will reflect on your brand, so make sure you are sending out the right message with your visual branding solutions. 

Direct and Efficient Wayfinding Signage

Wayfinding signage should make navigation as simple as possible. The more easily your customers can find you, the better it reflects on your brand. When you think about your signage you always want to consider the first time customer. What information do they need not just to find your business, but once they arrive? Let’s look at three components of a successful wayfinding signage strategy. 


Directories are wonderful navigation tools for clients, especially if you’re located in a busy complet or shopping area. If you are not directly streetside, having a directory to show the way is going to be much appreciated by your customers. With our clear and concise directions, customers are likely to turn around and seek business elsewhere. Don’t lose your customers due to poor wayfinding signage. 

Interior Wayfinding Signage

Once you’ve successfully directed your customers to your entrance, you need to continue to direct them towards their final destination. For an office or business, the lobby logo sign is often the first wayfinding signage that confirms to your clients that they have arrived in the right place. For retail stores, overhead signs and wall signs are effective wayfinding tools that will direct your customers around your store. 

We meet every client on their turf so that we get the complete picture of their physical space and what type of branding solutions will work best to boost your Harlem business and make your mark in the local landscape.

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