There’s no “one-size-fits-all” when it comes to branding. The whole point of branding is to find a unique voice and then find a way to amplify that voice, so it doesn’t get lost in the Chelsea landscape. We collaborate with each client to customize Wayfinding Signage to engage and captivate your local audience.
Captivating and Engaging Branding Solutions in the Wayfinding Signage area
When it comes to branding, the sky’s the limit, but while you’re busy thinking of ways to take your brand to new heights, you may be missing out on a valuable branding opportunity. Floor graphics take an unconventional approach to branding and signage and can be just the thing that makes your brand a bit more memorable. Taking advantage of every surface accentuates your brand and can be a much-welcomed break from a sea of traditional signage we come across every day.
Effective Floor Graphics
Floor graphics are the most effective when using simple imagery and graphic design to convey a message, often used to guide your customers and create a great sense of flow. A large retail store has many sections and departments that attract your customers; floor graphics ensures customers are flowing seamlessly from one area to the next without creating bottlenecking or foot traffic jams.
Guiding Customers with Floor Graphics
Floor graphics can weave a deliberate path for customers to follow, making them feel more at ease, especially if they’re first-time customers. Floor graphics can act as a visual GPS that guides your customers gracefully around the store from the entrance to the register. A path created by innovative and eye-catching floor graphics will also help customers find something they like and end up paying at the register. All of your signage should enhance the shopping experience and encourage more sales.
Your Chelsea deserves brilliant branding solutions that will elevate your brand and attract more traffic.